American hip-hop artist Joey Badass has partnered with footwear brand PONY to star in its unisex autumn 2017 campaign.

The Devastated hitmaker is also creating a signature collection with the brand, inspired by his connection to New York, and commented 'I carry New York with me everywhere I go. It's almost written across my forehead. I am a product of New York, working with Product of New York and there are so many parallels between myself and the brand'.